‘Em Out: Real Estate Flyers
Every regular consumer has had an experience of walking around a commercial
establishment. Afterwards they find themselves furnished with a flyer or brochure
of some product or service. More recently, real estate flyers have gone from
a rare few to becoming the huge majority of flyers being handed out in these
commercial establishments. It may be safe for you to deduce, as a real estate
agent, that this trend is a result of an inherent efficacy of the system.
And this isn’t too far the target either. Indeed, real estate promotional
materials serve a huge purpose on-site, in home shows, and even in commercial
establishments frequented by potential buyers. At the end of the day, these
flyers have become handy and powerful marketing tools for real estate agents
like you. Just how and why will be further clarified in this article.
Let’s first take a look at promotional flyers being distributed to the
general public in places frequented by huge volumes of people. Typically you
hand out your flyers to reputable looking people who are most likely to have
the means and capacity to purchase a piece of real estate. While it may seem
to the untrained eye that at that very level you are already discriminating
against others who may potentially buy real estate but weren’t given flyers,
never remove the inherent characteristic of these promotional handouts: they
are both compact and easily transferable.
What does this mean? While your regular promenade-walker or mall afficionado
may not be interested in buying real estate enough to visit an agent and browse
through catalogues, a real estate promotional flyer allows him or her to bring
this brochure home and ponder over it for a time. A brochure featuring the best
assets of the home being advertised, as well as sufficient information as to
where to contact an agent may in fact be enough to convince a non-buyer to consider
buying a piece of real estate. The power of suggestion here is strong, and because
of the fact that this is a piece of marketing platform that the consumer can
bring home, they are given more time to take into consideration the choice they
Moreover, these promotional handouts are easily transferable between persons.
One impressed recipient of the handout who is not interested in buying real
estate may likely give the promotional handout to a friend who is. The best
thing here is this: you are using the power of word and mouth with the reliability
of an information sheet that allows the person referring you to give the new
lead complete information about how to get in touch with you. This translates
to more solid leads.
On location, a promotional handout also allows for your prospective buyers
to browse over the features of the house and its excellent qualities while they
tour the facility. This means that they are given more time to take into consideration
these winning qualities of the real estate even long after you’ve long
mentioned them. Moreover, they can bring home the said handout and, with the
help of pictures that truly communicate the property’s value, remind and
reinforce the good impressions they may have gotten when they visited the property.
In home shows, promotional materials allow for your prospective clients to
compare your offers to that of the next real estate agents. In these home shows,
these clients are willing to make on-the-spot decisions about whom to leave
their calling cards with, and a well created brochure just might win them over.
After all, if your brochure contains a very convincing description of the property
you are selling, and contain pictures that truly showcase the finer qualities
of the property, you are definitely going to find those leads you want.