Release Leads To Business
A successful real estate press release must be able to reflect a particular
real estate company’s or real estate agent’s approach to real estate
as well as reflect whether the company or agent is flashy, is concerned primarily
with business or is downright friendly.
A press release does not in any way work like magic. It is actually a serious
campaign which is created in order to bring a desired and specific outcome.
In the real estate world, that is leads, and more importantly sales. Actual
purchase of a house and property is the best method to gauge how successful
or not successful a particular or a series of press releases is.
Real estate companies put out a press release in varying forms and in varying
occasions. Press releases should paint a good image of the company. Such is
the case of the company Cendant wherein their October 2005 press release touted
that the system they are using was able to gather valid leads of up to two hundred
thousand which they were able to amply distribute to their real estate agents.
They also explained the process of how they came up with such numbers and how
competitive is the system they are using, thus making them able to keep up with
Taking advantage of the magic of press release takes a lot of science. It is
important to consider that when one is utilizing a Press Release Program, there
really is no guarantee of anything miraculous happening. What a press release
does is inform the public of what you as a real estate company or a real estate
agent is doing and the various ways, means and forms that you are able to achieve
your company’s objectives.
Usually, press releases are means to get a message across as to any internal
updates that a real estate company is undergoing or a real estate program, software,
or offer that could benefit both the company or individual generating the press
release as well as the reader or audience who will be reading it.
For example, a recent press release by a particular real estate company in
Michigan has presented the new, advanced and highly efficient lockbox system
currently being used by their real estate associates. The benefits their associates
got from using the system was thoroughly explained as well as the benefits that
their clients would have when they avail of their service. This was clearly
outlined. What was clearly described as well was how efficient their system
was in ensuring that only quality service is delivered.
A press release therefore should generate valid and relevant leads. Though
the fact of the matter is that, simply getting your name and business out there
does not automatically convert to business, it is therefore important that a
press release offer both prospective buyers and sellers something free. An offer
that your potential clients will probably not get anywhere else. Putting this
out will more likely increase your chance of being contacted, than offering
something that people could get someplace else just as easily.
The best and greatest thing to offer and the chances of which this offer will
be accepted are usually any written materials such as brochures, pamphlets,
etc. Utilizing such materials is also an efficient way of putting your company
and your skills out there. Use this avenue wisely, but do not abuse it either.