Your Seminars For Real Estate Leads
The advantage of attending seminars goes beyond simply learning new things.
As a businessperson, you probably have participated in your fair share of seminars
and if you’ve been around long enough, you probably already know that
these events are opportunities to establish new connections and strengthen existing
What many may not realize is that events like seminars and conventions offer
rich marketing potentials for your real estate business – potentials that
are unfortunately often left untapped until the next time another seminar comes
What follows are some helpful tips in increasing the advantages you get from
attending events like seminars by making a conscious effort to build a network,
not just of mere acquaintances, but also of potential leads.
1. Cards – Ask And You Shall Receive.
Think about it, when making a new acquaintance at a function, doesn’t
it make you feel good that a person asks for your business card? It shows that
this person thinks of you highly enough to want to keep in touch with you.
Thrusting your card out to every person you meet may not have the same effect.
In fact, giving your card out without being asked for it shows presumption and
pushiness on your part – something you don’t want people to be thinking
about you as a real estate agent.
2. Talk Less, Listen More.
This is perhaps one of the most overlooked, yet essential skills in building
connections that translates to leads. You may be so caught up in your own excitement
about what you can do for people that you can end up monopolizing a conversation.
In a convention with a huge attendance, sometimes, a few minutes are all you
get. Use that precious time to get more information from your fellow attendees
but also taking care not to look like you’re conducting a thorough investigation.
Keep the mood light, but appropriately steer the topic towards conversation
that probes for your contacts’ real estate needs – needs that you
can perhaps address once the conference is over.
3. Remember To Take Down Notes Right Away.
It’s all well and good if you can remember every single conversation
you’ve had throughout the entire duration of the event. Unfortunately,
for most, these can be easily forgotten or worse, interchanged for another.
The advantage of taking down notes right after a conversation is that important
information regarding this new contact and his/her real property concerns are
kept fresh. Jotting down a few lines at the back of their business card makes
for an excellent reference system. When you call or write, it will impress them
to see that you remember the conversation you had - showing you thought of them
highly enough to remember what they said. This alone earns a lot of points in
4. Create Categories.
All this wealth of potential leads can become potential headaches as well if
left unorganized. Remember that the acquaintances you make may not all be direct
leads. Some may be good buyer/seller leads, while others may not be as such
but can rather be rich referral sources.
Similar to taking down notes, categorize these contacts right away and save
yourself the trouble to needing to recall what group they fall in several days
after the seminar.
5. Follow Up Conscientiously.
With each day that passes, opportunities come and go so it is wise for you
to cultivate these newly forged relations as soon as you can. Don’t wait
a week after the seminar ends to begin following up your contacts.
With your well-annotated, organized collection of business cards, start with
at least writing a friendly email to retouch the contact. Invite them to respond
and to keep in touch.
Ask them if they’d be interested in joining your mailing list where you
provide things like free and useful information on real estate concerns. Your
willingness to share your skills will make you come to mind more when something
about real estate comes up.
These are just some of the ways you can get the most out of the seminars you
attend by mining it not only for head knowledge, but also for useful and potential
Remember to be more than just being an attendee. Participate actively by interacting
with your fellow attendees and conduct yourself exceptionally at all times.
You may never know who’d be looking.
In the kind of business real estate agents are, your character has a lot of
bearing on whether people will do business with you or not. These may seem like
small measures but the results can return a whole lot more if you take the time
to do them.