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Finding Hot Real Estate Leads

If you’re a real estate agent, you must have said this more than once: “There has got to be a better way for finding leads.”

And you are not alone. Every single agent’s mind has crossed this idea for the simple reason that looking for leads is about the most tedious task there is in the real estate business. Unfortunately, it is also the first step in getting any business. Without leads, you would have no business at all. No homes for sale and no real estate closings!

Fortunately, there are solutions that address these real estate agent concerns. They help you build an extensive network, maintain your contacts and save you from the DNC rule while getting you reliable leads that are a stone’s throw away from a closed deal.

This is called response marketing, which is getting buyers/sellers to respond to an ad you placed and having them initiate contact with you.

The fact that these buyers/sellers are responding to your ad puts them in a mindset ready to do business. This is a huge difference from cold calls where it’s usually a hit-or-miss when it comes to whether they want to do any business at all.

Another plus is that since these leads made the first contact, you are free to call them without having to worry about the DNC rule.

How Does It Work?

You start off by placing an ad that’s designed to make prospects want to respond to it. (More on this later.) You then provide a means for these prospects to contact you, usually in the form of toll-free numbers.

“Wait a minute,” you may ask. Will I be the one to answer each and every call that’s made? Wouldn’t I have to hire a whole lot of representatives to answer these calls for me?

The answer: Yes and No. The person who will answer the phone every time an ad respondent calls will be you – in the form of a recorded message. It is personal in that it is your voice the respondent hears. But it is detached enough to make it comfortable for the prospect since he/she does not have to worry answering probing questions during the first contact.

The respondent has the general options to leave you a voice message or even calling you directly through a call transfer feature. Should they want more to know more before they call you, they have immediate access to information you want to share through a fax-back option. This feature is particularly useful in sharing documents like company/personal profiles, floor plans, brochures, maps and even helpful tips in doing business in real estate.

By allowing your prospects access to such information at this level of ease makes them more inclined to do business with you. Experts and consultants in the industry have noted that nearly 75% of prospects end up transacting



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